Board of Directors
Secretary - Sara Birmingham, SEIA - email
Sara joined SEIA in 2012 to oversee regulatory and legislative activity in the Western states. Prior to joining SEIA, Sara held the same title at the Solar Alliance since 2007, with a focus on legislative and regulatory activity in California. Sara has been involved in distributed generation and energy efficiency since 1998 when she began her career at Pacific Gas and Electric Company (PG&E), where she most recently managed the utility's California Solar Initiative (CSI) program as well as its predecessor, the Self-Generation Incentive Program. Sara has a BS in Environmental Engineering with an emphasis in Renewable Energy from Humboldt State University.
Sara currently lives in Portland, Oregon and enjoys cooking, music and watching the meter on her solar system spin backwards.
Vice President - Court Rich, Rose Law Group - email
Court S. Rich was elected to the Board in February, 2017. He is Senior Partner and Director of the Renewable Energy Department at Rose Law Group pc. Court practices in the areas of renewable energy, administrative law, municipal law, land use and zoning, real estate, and handles administrative matters in front of the Arizona Corporation Commission. He also serves as regulatory counsel for some of the largest solar companies and solar industry organizations in the United States.
Treasurer - Luke Alm, SOLON America - email
Luke has worked in the solar industry since 2012 with SOLON Corporation where he has ushered over $150M of solar power plants through initial development to construction completion. Luke’s in-depth expertise of the solar industry, utility rate plans/policies, and utility rate cases allow Luke to contribute well thought out ideas and creative strategies. Experience includes 15+ years of business development.
Luke earned his MBA from Thunderbird, the #1 school of international business and a BS from the University of Utah.
Outside of work, Luke enjoys spending time with his wife and two children, mountain biking, classic muscle cars, outdoor activities and being an active member of the community.
Mark Holohan, Wilson Electric - email
Mark Holohan is an 18 year solar industry veteran who leads the Solar Division for Wilson Electric, Arizona’s largest electrical contractor. He previously worked for two solar module manufacturers and currently specializes in solar electric systems for Arizona’s large building markets. Mr. Holohan served three years as President of ARISEIA and continues to serve as a Board Member.
Jessica Reinhardt, Sunrun - email
Having more than 15 years of policy experience, Jessica has worked with business, engineering, regulatory, and legal teams to advise on a wide range of issues across the country.
Jessica joined Sunrun in 2018 as Director of Public Policy where she manages teams in regulatory and legislative efforts to advance the deployment of residential solar, energy storage, and grid services in Arizona, Colorado, and New York. She also serves on the Colorado Solar and Storage (COSSA) board.
A native New Yorker, Jessica grew up on Long Island in one of the country’s biggest solar markets. After earning her law degree, she served as Energy Counsel in the New York Assembly advising legislators on issues across all sectors of the energy industry. During this time she also worked with Albany Law School to craft an LLM program in Energy and Natural Resources Law, graduating from the program Summa Com Laude.
She then spent several years as a government relations manager for New York’s largest utility, Consolidated Edison Company of New York (ConEd). During her tenure at ConEd, Superstorm Sandy devastated New York forcing policymakers to reexamine the way electricity is generated and delivered. Witnessing the effects of Superstorm Sandy affirmed her passion for clean energy and led to her work as a solar advocate beginning in 2016 at SolarCity.
As Deputy Director of Policy & Electricity Markets for SolarCity, she worked closely on issues such as permitting, interconnection, rate design, consumer protection, economic development and more in the Northeast residential and commercial sectors.